Seo guideline for 2021

My top recommendations for online SEO in 2021

1

Web vitals and speed

Not just loading speed now

Google score for web vitals becomes a ranking factor. Many people think that good speed is enough, but this is not true in 2021. Now, you must care about methods of caching, how your files are loaded, how your images are loaded and cropped, what you show in the first screen. We found that dynamic content on top of the page (item carousel, sliders) reduced score a lot even if the site is fast. We updated our special tutorial for improving web vital on wordpress.

2

Mobile first

Ranking factor now

In 2021 you should care ONLY how site is working on mobiles. Take attention, that mobile has only 360px width. So, stop using this fu@cking popups, floating 20 social buttons on side of site, browser notice for updates from onesignal, sticky banners and subscription floating forms for mobiles. If user wants to subscribe, he will find your social icon on site. If you use floating elements, use only those which have a sense. For example, a button to add to the cart. Check our product demos on recart.wpsoul.com, refashion.wpsoul.net to see how elements are working differently on mobiles and desktop

3

Content strategy

it’s time for Long read

Long content is working better now. Much better than before. Google announces passage as a ranking factor. It means that it will divide the long page into a logical sections. Each logical section has a chance to be ranked on top of Google. That’s why we spent a lot of time making special blocks and post layouts, like auto-generated table of contents, Color and review heading blocks which divide pages on logical parts.

Check reviewit.wpsoul.net demo for inspiration

4

Content formatting

Time to have better content design

Year, baby. Now it matters. Start using a different kind of content. Not just text and images, but also tables, good formatted blockquotes, charts and diagrams, faq accordions. This gives a chance to get a featured snippet in google

Cool blockquotes can increase attention to important parts

See example of post with different content formatters

5

Trustable external links

Now, it’s not only important to get links on your sites, it’s important to add links in the content to trustable sites. This can have a significant impact on affiliate links with redirect like in all affiliate networks. Because they use links like linksene.com?url=…. So all links will go to affiliate network first, then redirect to original site. You think that link cloaking will help. No, they don’t. Search spiders can read redirects now. So, direct affiliate programs from shops and links like iherb.cm?ref=22 is better

6

Video grows

as early

If you didn’t make any video yet, start to do it. If you don’t know which video to make, do tutorials on how to do something. Use Camtasia or any other screen recorders for this

7

Seo tips still work

as early

Adding seo keyword in the title, adding numbers in title, making the first paragraph as SEO optimized are still working. All previous seo rules still actual

8

Page hubs have good traffic

Start to combine pages

What is the page or product hub? Imagine that you have several products, one main product, several accessories, several cross-sells. Why do not make a separate page with great designs and describe products? This is usually called Lookbook. Another example, you have many articles about solutions for separate questions. You can create a page where you can group these questions into one big niche.

See example of top product hub

9

Focus on something one

And concentrate on it

Everything becomes more complex and more competitive. It’s simply not possible to cover everything. So, concentrate on something more bigger and important. If you have more traffic on social media, concentrate on it. Get your goal, then, you can try other sources.

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2 Comments
  1. Thanks for this article.

    What about no-follow to affiliate links?

    Do you think that is still necessary?

    Thanks for your advice.

    • No difference for your site. Link juice will still go away from page. Difference only for destination site, they will not get link juice if you add nofollow.
      P.s rel=sponsored is better for affiliate links

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